Privacy Policy

When you shop with PECIFY, we collect information that helps us process your orders and improve your experience. This includes:

• Identity & contact details — name, email address, phone number and delivery addresses.
• Order information — products purchased, sizes, order value and delivery preferences.
• Payment metadata — payment method and transaction references. We never store full card numbers, CVVs, or UPI PINs on our servers.
• Device & usage data — browser type, pages visited, and interactions used to improve our website performance.
• Communication records — support chats, emails and feedback you share with our care team.

We use the information we collect to:

• Process, fulfil and deliver your orders, including returns and refunds.
• Send order confirmations, shipping updates and delivery notifications.
• Provide customer support and respond to your queries.
• Personalise product recommendations and show relevant offers.
• Prevent fraud and keep our platform secure.
• Send marketing communications only where you have opted in — you may unsubscribe anytime.

PECIFY INFRA PAYMENT SOLUTION PRIVATE LIMITED does not sell, rent or trade your personal data to third parties. We share limited information only with:

Delivery and logistics partners (name, address, phone) strictly to deliver your orders; payment gateway partners to process transactions securely; and legal/regulatory authorities where required by law. All partners are contractually bound to protect your data.

We use cookies and similar technologies to keep you signed in, remember your bag and wishlist, and understand how visitors use our site. You can disable cookies in your browser settings, though some features (like your shopping bag) may not work as expected.

All traffic on PECIFY is encrypted with 256-bit SSL/TLS. Payments are processed through PCI-DSS Level 1 compliant gateways. Access to personal data within our organisation is restricted to authorised personnel on a need-to-know basis and audited regularly.

We retain order records for the period required under Indian tax and accounting laws (generally 8 years). Account information is retained while your account is active. You may request deletion of your account and associated personal data at any time via email.

You have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your account and personal data.
• Withdraw consent for marketing communications at any time.
• Raise a concern about data handling by writing to our grievance officer.

Our website is intended for users aged 18 and above. We do not knowingly collect personal data from children. Kids' products are purchased by parents/guardians using their own accounts.

We may update this Privacy Policy from time to time. Material changes will be notified via email or a prominent notice on the website before they take effect. Continued use of PECIFY after changes indicates acceptance of the updated policy.